
11 – Getting the right research done is everybody’s business
In this Chapter: Introduction (this page) How can patients and the public help to improve research? Involving patients in research […]
| 0 Comments
3 – More is not necessarily better
In this Chapter: Introduction (this page) Intensive treatments for breast cancer Mutilating surgery Bone marrow transplantation Dare to think about […]
| 0 Comments
10 – Research – good, bad and unnecessary
In this Chapter: Introduction (this page) Good research Stroke Pre-eclampsia in pregnant women HIV infection in children Bad research Psychiatric […]
| 0 Comments
9 – Regulating tests of treatments: help or hindrance?
In this Chapter Introduction (this page) Do regulatory systems for testing treatments get it right? Information and consent What regulatory […]
| 0 Comments
8 – Assessing all the relevant, reliable evidence
In this Chapter: Introduction (this page) Is one study ever enough? Systematic reviews of all the relevant, reliable evidence Reducing […]
| 0 Comments
7 – Taking account of the play of chance
In this Chapter: Introduction (this page) Assessing the role that chance may have played in fair tests What does a […]
| 0 Comments
6 – Fair Tests of Treatments
In this Chapter: Why are fair tests of treatments needed? The beneficial effects of optimism and wishful thinking The need […]
| 0 Comments
5 – Dealing with uncertainty about the effects of treatments
In this Chapter: Introduction (this page) Dramatic treatment effects: rare and readily recognizable Laser treatment of portwine stains Imatinib for […]
| 0 Comments
4 – Earlier is not necessarily better
In this Chapter: Introduction (this page) Lessons from neuroblastoma screening Weighing benefits and harms Phenylketonuria screening: clearly beneficial Abdominal aortic […]
| 0 Comments
2 – Hoped-for effects that don’t materialize
In this Chapter: Introduction (this page) Advice on babies’ sleeping position Drugs to correct heart rhythm abnormalities in patients having […]
| 0 Comments
13 – Research for the right reasons: blueprint for a better future
In this Chapter: Introduction (this page) Ask the right research questions Design and conduct research properly Publish all the results […]
| 0 Comments
12 – So what makes for better healthcare?
In this Chapter: Introduction (this page) What might the ideas in this website look like for you? Shared decision making: […]
| 0 Comments
Linguistic strategies for improving informed consent in clinical trials among low health literacy patients
Evidence-based guidance on how to improve informed consent processes for patients being invited to participate in clinical research.
| 0 Comments | Evaluated
Informed Health Choices Podcasts
Each episode includes a short story with an example of a treatment claim and a simple explanation of a Key Concept used to assess that claim
| 1 Comment | Evaluated
Know Your Chances
This book has been shown in two randomized trials to improve peoples' understanding of risk in the context of health care choices.
| 0 Comments | Evaluated
You Can’t Trust What you read about nutrition
Beware of misleading correlations between foods and chance associations with other factors.
| 0 Comments
Association is not the same as causation. Let’s say that again: association is not the same as causation!
This article explains how to tell when correlation or association has been confused with causation.
| 0 Comments
Using research evidence: a practice guide
NESTA’s guide to using research evidence to inform decisions in policy and practice.
| 0 Comments
Policy: twenty tips for interpreting scientific claims
This list will help non-scientists to interrogate advisers and to grasp the limitations of evidence.
| 0 Comments
Understanding Health Research: evidence-based medicine, practice and policy
Evidence-based medicine, practice and policy are terms used to describe making decisions using scientific evidence.
| 0 Comments
Understanding Health Research, a tool for making sense of health studies: use of statistics
In health research, researchers typically use statistics to determine statistical significance and effect size.
| 0 Comments
Understanding Health Research, a tool for making sense of health studies: Confounders
A confounder (or 'confounding factor') is something, other than the thing being studied, that could be causing the results seen in a study.
| 0 Comments
Understanding Health Research: are some types of evidence better than others?
Understanding Health Research, a tool for making sense of health studies: are some types of evidence better than others?
| 0 Comments
Understanding Health Research: how science media stories work
Understanding Health Research, a tool for making sense of health studies: how science media stories work.
| 0 Comments
Understanding Health Research: Correlation and Causation
A discussion of the difference between correlation and causation.
| 0 Comments
Ice bucket challenge “breakthrough”? Experts pour cold water on superficial reporting
Beware claims of treatment breakthrough. They’re probably not.
| 0 Comments
Do the statistics back up the claim?
‘Ask for Evidence’ introduction to the interpretation and assessment of statistics.
| 0 Comments
Evidence-based medicine
The European Patients’ Academy web-based introductory course on Evidence-Based Medicine.
| 0 Comments
Who funded the study?
‘Ask for Evidence’ warning about the way that vested interests can distort research.
| 0 Comments
Anecdotes, testimonials and personal studies
‘Ask for Evidence’ warning that anecdotes are not a trustworthy basis for inferring treatment effects.
| 0 Comments
Common pitfalls with studies and things to look out for
‘Ask for Evidence’ introduction to the need for critical appraisal of research studies.
| 0 Comments
Randomised controlled trials (RCTs)
‘Ask for Evidence’ introduction to the concept of a randomised comparison.
| 0 Comments

Animal Studies
‘Ask for Evidence’ information about the relevance and limitations of animal studies for promoting human health.
| 0 Comments
‘In vitro’ (e.g. test tube) studies
‘Ask for Evidence’ explanation of the term ‘in vitro’ research.
| 0 Comments
Randomisation explained in 1 minute
A 1 minute animation produced by Cancer Research UK, explaining the term ‘randomised trial’.
| 0 Comments
Evidence-Based and Shared-Informed Decision-Making According to Homer (Simpson)
With help from Homer Simpson, James McCormack uses a 17-minute slide cast to explain the principles of thoughtful treatment.
| 0 Comments
Evidence for everyday health choices
A 17-min slide cast by Lynda Ware, on the history of EBM, what Cochrane is, and how to understand the real evidence behind the headlines.
| 0 Comments
Sunn Skepsis
Denne portalen er ment å gi deg som pasient råd om kvalitetskriterier for helseinformasjon og tilgang til forskningsbasert informasjon.
| 0 Comments
Dancing statistics: Explaining variance
A 5-minute film demonstrating the statistical concept of variance through dance.
| 0 Comments
Dancing statistics: sampling & standard error
A 5-minute film demonstrating the statistical concept of sampling and standard error through dance.
| 0 Comments
Julia Belluz – Lessons from the trenches of evidence-based health journalism at Vox.com
20-minute talk by Julia Belluz on the need to bring the cultures of health journalism and EBM together.
| 0 Comments
Don’t jump to conclusions, #Ask for Evidence
An introduction to the ‘Ask for Evidence’ initiative launched by ‘Sense about Science’ in 2016.
| 0 Comments

The surrogate battle – is lower always better?
James McCormick recruits a furious Fuhrer to point out that taking drugs to lower surrogate measures of ill health is a confidence trick.
| 0 Comments
Tom Hanks and Type 2 Diabetes
A 50-minute illustrated talk by James McCormack prompted by Tom Hanks’ announcement that he had been diagnosed with Type 2 diabetes.
| 0 Comments
Bohemian Polypharmacy
James McCormack recruits help from Queen to warn of the dangers of ‘Bohemian Polypharmacy’ in music.
| 0 Comments
Choosing Wisely
James McCormack using song and dance to warn about the negative effects of overtreatment.
| 0 Comments
Like a bridge overdiagnosis
James McCormack with another of his brilliant parodies, warning about the dangers of becoming inappropriately labelled as ill.
| 0 Comments
Reporting the findings: Absolute vs relative risk
Absolute Differences between the effects of two treatments matter more to most people than Relative Differences.
| 0 Comments
Explaining the mission of the AllTrials Campaign (TED talk)
Half the clinical trials of medicines we use haven’t been published. Síle Lane shows how the AllTrials Campaign is addressing this scandal.
| 0 Comments
Fish oil in the Observer: the return of a $2bn friend
Ben Goldacre draws attention to people’s wish to believe that a pill can be the solution to a complicated problem.
| 0 Comments
Building evidence into education
Ben Goldacre explains why appropriate infrastructure is need to do clinical trials of sufficient rigour and size to yield reliable results.
| 0 Comments
Anecdotes are great – if they convey data accurately
Ben Goldacre gives examples of how conclusions based on anecdotes and biased research can be damagingly misleading.
| 0 Comments
Studies of studies show that we get things wrong
Ben Goldacre gives examples of how conclusions based on anecdotes and biased research can be damagingly misleading.
| 0 Comments
Dodgy academic PR
Ben Goldacre: 58% of all press releases by academic institutions lacked relevant cautions and caveats about the methods and results reported
| 0 Comments
All bow before the mighty power of the nocebo effect
Ben Goldacre discusses nocebo effects, through which unpleasant symptoms are induced by negative expectations, despite no physical cause.
| 0 Comments
How do you regulate Wu?
Ben Goldacre finds that students of Chinese medicine are taught (on a science degree) that the spleen is “the root of post-heaven essence”.
| 0 Comments
Science is about embracing your knockers
Ben Goldacre: “I don’t trust claims without evidence, especially not unlikely ones about a magic cream that makes your breasts expand.”
| 0 Comments
NMT are suing Dr Wilmshurst. So how trustworthy are this company? Let’s look at their website…
Ben Goldacre celebrates Peter Wilmshurst, the doctor who blew the whistle on research misconduct in a study to which he was a contributor.
| 0 Comments
Over there! An 8 mile high distraction made of posh chocolate!
Ben Goldcare illustrates strategies used by vested interests to discredit research with ‘inconvenient’ results.
| 0 Comments
Brain imaging studies report more positive findings than their numbers can support. This is fishy.
Ben Goldacre explores how twice as many positive findings as could realistically have been expected from the data reported may have occurred
| 0 Comments
What if academics were as dumb as quacks with statistics?
Ben Goldacre introduces a statistical error that appears in about half of all the published papers in academic neuroscience research.
| 0 Comments
The strange case of the magnetic wine
Ben Goldacre shows how claims for the wine-maturing effects of magnets could be assessed with 50 people in an evening.
| 0 Comments
Screen test
Ben Goldacre notes that even if people realize that screening programmes have downsides, people don’t regret being screened.
| 0 Comments
Sampling error, the unspoken issue behind small number changes in the news
Ben Goldacre stresses the importance of taking account of “sampling variability” and confidence intervals.
| 0 Comments
The certainty of chance
Ben Goldacre reminds readers how associations may simply reflect the play of chance, and describes Deming’s illustration of this.
| 0 Comments
Publish or be damned
Ben Goldacre points out the indefensible practice of announcing conclusions from research studies which haven’t been published.
| 0 Comments
How myths are made
Ben Goldacre draws attention to Steven Greenberg’s forensically based illustration of citation biases.
| 0 Comments
Foreign substances in your precious bodily fluids
Ben Goldacre points out that there is no evidence giving strong support either to water fluoridationists or to anti-fluoridationists.
| 0 Comments
Is it okay to ignore results from people you don’t trust?
Ben Goldacre: why it’s important to consider vested interests when judging research, but not to dismiss research by people you don’t like.
| 0 Comments
Cherry picking is bad. At least warn us when you do it.
Ben Goldacre illustrates how biased ‘cherry picking’ and choosing from the relevant evidence can result in unreliable conclusions.
| 0 Comments
Why won’t Professor Susan Greenfield publish this theory in a scientific journal?
Ben Goldacre challenges senior Oxford professor to publish the evidence supporting her claim that computer games cause dementia in children.
| 0 Comments
Weasels Are on the Loose
Weaseling is the use of certain words to weaken a claim, so that the author can say something without actually saying it and avoid criticism
| 0 Comments
Introduction to Evidence-Based Medicine
Bill Caley’s 26 slides with notes used as an ‘Introduction to Evidence-Based Medicine’.
| 0 Comments
The power of the placebo effect
Emma Bryce’s video presents information about placebo effects: treatments not supposed to have an effect but which make people feel better.
| 0 Comments
Not all scientific studies are created equally
David Schwartz dissects two types of studies that scientists use, illuminating why you should always approach claims with a critical eye.
| 1 Comment
Taking account of the play of chance
Differences in outcome events in treatment comparisons may reflect only the play of chance. Increased numbers of events reduces this problem
| 0 Comments
Quantifying uncertainty in treatment comparisons
Small studies in which few outcome events occur are usually not informative and the results are sometimes seriously misleading.
| 0 Comments
Bringing it all together for the benefit of patients and the public
Improving reports of research and up-to-date systematic reviews of reliable studies are essential foundations of effective health care.
| 0 Comments
Tipsheet for reporting on drugs, devices and medical technologies
Questions that will be familiar to reporters covering health and medicine.
| 0 Comments
Tips for understanding Intention-to-Treat analysis
Ignoring non-compliance with assigned treatments leads to biased estimates of treatment effects. ITT analysis reduces these biases.
| 0 Comments
Tips for understanding Absolute vs. Relative Risk
Absolute Differences between the effects of two treatments matter more to most people than Relative Differences.
| 0 Comments
Tips for understanding Non-inferiority Trials
A non-inferiority experiment endeavours to show that a new intervention is ‘not unacceptably worse’ than the comparison intervention.
| 0 Comments
Cyagen is paying for citations
Pharmaceutical company Cyagen offers researchers and other writers $100 or more for citing their products in publications.
| 0 Comments
GenerationR – The importance of involving children and young people in research
3/3, 22-min video at the launch of GenerationR, a network of young people who advise researchers.
| 0 Comments
Generation R – The need to reduce waste in clinical research involving children
1/3, 14-min video at the launch of GenerationR, a network of young people who advise researchers.
| 0 Comments
Making sense of randomized trials
A description of how clinical trials are constructed and analysed to ensure they provide fair comparisons of treatments.
| 0 Comments
Understanding Health Research: Common Sources of Bias
Bias (the conscious or unconscious influencing of a study and its results) can occur in different ways and renders studies less dependable.
| 0 Comments
5 reasons why you might not get the best healthcare
Five reasons why patients may not always get the best care available.
| 0 Comments
Tamiflu: securing access to medical research data
A campaign by researchers has shown that Roche spun the research on Tamiflu to meet their commercial ends.
| 0 Comments
MMR: the facts in the case of Dr Andrew Wakefield
This 15-page cartoon explains the events surrounding the MMR controversy, and provides links to the relevant evidence.
| 5 Comments
Los intervalos de confianza en investigación
¿Para qué sirven los intervalos de confianza en los estudios de investigación?
| 0 Comments

Toma de Decisiones Compartidas
¿Por qué nosotros, los pacientes, debemos participar en la toma de decisiones médicas importantes?
| 0 Comments

The need to compare like-with-like in treatment comparisons
Allocation bias results when trials fail to ensure that, apart from the treatments being compared, ‘like will be compared with like'.
| 0 Comments
Why avoiding differences between treatments allocated and treatments received is important
Knowledge of which treatments have been received by which study participants can affect adherence to assigned treatments and result in bias.
| 0 Comments
The need to avoid differences in the way treatment outcomes are assessed
Biased treatment outcome assessment can result if people know which participants have received which treatments.
| 0 Comments
Avoiding biased selection from the available evidence
Systematic reviews are used to identify, evaluate and summarize all the evidence relevant to addressing a particular question.
| 0 Comments
Preparing and maintaining systematic reviews of all the relevant evidence
Unbiased, up-to-date systematic reviews of all the relevant, reliable evidence are needed to inform practice and policy.
| 0 Comments
Dealing with biased reporting of the available evidence
Biased reporting of research occurs when the direction or statistical significance of results influences how research is reported.
| 0 Comments
Using the results of up-to-date systematic reviews of research
Trustworthy evidence from research is necessary, but not sufficient, to improve the quality of health care.
| 0 Comments
Why treatment comparisons must be fair
Fair treatment comparisons avoid biases and reduce the effects of the play of chance.
| 0 Comments
Introduction to JLL Explanatory Essays
Professionals sometimes harm patients by using inadequately evaluated treatments. Research addressing uncertainties can reduce this harm.
| 0 Comments
Avoiding biased treatment comparisons
Biases in tests of treatments are those factors that can lead to conclusions that are systematically different from the truth.
| 0 Comments
Bias introduced after looking at study results
Biases can be introduced when knowledge of the results of studies influences analysis and reporting decisions.
| 0 Comments
Reducing biases in judging unanticipated effects of treatments
As with anticipated effects of treatments, biases and the play of chance must be reduced in assessing suspected unanticipated effects.
| 0 Comments
Recognizing researcher/sponsor biases and fraud
The vested interests of researchers and organizations tend to be reflected in reports of treatment research in which they are involved.
| 0 Comments
Video games and health improvement: a literature review of randomized controlled trials
This is a critical appraisal of a non-systematic review of randomized trials of video games for improving health.
| 0 Comments
Why comparisons must address genuine uncertainties
Too much research is done when there are no genuine uncertainties about treatment effects. This is unethical, unscientific, and wasteful.
| 0 Comments
Surrogate markers may not tell the whole story
A webpage explaining the limitations of using surrogate outcome markers in clinical research.
| 0 Comments
Why treatment comparisons are essential
Formal comparisons are required to assess treatment effects and to take account of the natural course of health problems.
| 0 Comments
Why treatment uncertainties should be addressed
Ignoring uncertainties about the effects of treatments has led to avoidable suffering and deaths.
| 0 Comments
Motivational Deficiency Disorder – a satirical look at disease mongering
Ray Moynihan’s 4-min video on ‘Motivational Deficiency Disorder’, illustrating ‘disease-mongering’.
| 0 Comments
Making Sense of Screening
Screening tests can cause harm. This guide helps you to make sense of claims about screening for health conditions.
| 0 Comments
システマティックレビューとはなにか?
A 3-min video by Jack Nunn and The Cochrane Consumers and Communication group for people unfamiliar with the concept of systematic reviews.
| 0 Comments
Interactive PowerPoint Presentation about Clinical Trials
An interactive Powerpoint presentation for people thinking about participating in a clinical trial or interested in learning about them.
| 0 Comments
Testing Treatments
Testing Treatments is a book to help the public understand why fair tests of treatments are needed, what they are, and how to use them.
| 0 Comments
Annals Graphic Medicine: How screening is portrayed in the media
A cartoon series addressing the theme "Earlier is not necessarily better".
| 0 Comments

Effectiveness Delusions
Cherry picking the results of people in sub-groups can be misleading.
| 0 Comments
Cecil and those pellets again…
If possible, participants in clinical trials should not know which treatment they are receiving.
| 0 Comments
Catch 22 – clinical trials edition
Fair comparisons of treatments in animals or highly selected groups of people may not be relevant.
| 0 Comments